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about
Branding is hard! Especially when you have one million other things on your plate, are in need of a fresh perspective, or maybe you just don't know where to start.
I specialize in early stage companies to develop and implement comprehensive and effective communications solutions. I work with you to ensure your brand message is clear, consistent and compelling at every possible touch point.
I am seasoned brand communications and marketing strategist, with over a decade of experience working across a variety of industries including fashion, entertainment, tech, sports, automotive, non-profit and food & beverage. I have worked as a communications adviser both in-house and on the agency side, at Creative Artists Agency, Rue La La and Dan Klores Communications. My clients have been featured in The New York Times, New York, Wall Street Journal, TODAY, Los Angeles Times, ESPN, Sports Illustrated, House Beautiful, Lonny, Apartment Therapy and many more. My husband, Shantanu, and I recently relocated from Brooklyn to San Francisco, and are attempting to master the art of layering.

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services
From copywriting to media relations to design and more, I’ll work with you with the tools and guidance you need to implement effective communications initiatives across all platforms.
brand strategy
Understanding where your brand sits and what makes it unique is key to your business success.
Advise, develop and iterate overall brand & marketing strategies
Define your brand voice
Competitive research & brand analysis
Identify and manage partnership opportunities
media relations & training
Comprehensive media relations capabilities including but not limited to:
Design & develop all media materials such as press kits, press releases, talking points, etc
Field & advise on incoming press inquiries
Executive media training & speaking opportunities
copywriting
Clear, concise language is core to keeping your customer engaged. I can draft & design a variety of written content including:
Web copy
Blog posts & op-eds
Marketing & informational materials
Digital newsletters & direct mail
Corporate memos
content strategy
In today's world, content is king. But with endless opportunities to consume content, how can you make your voice heard?
Identify and define strategy for appropriate content distribution platforms
Develop content calendar & brand story angles

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CLIENTS
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GET IN TOUCH
Interested? Shoot me an email at erica.annon@gmail.com.
I look forward to speaking with you!